who we are

Gill Smith

Gill has been fascinated by how people behave and what motivates them since she was a teenager. This led her to initially study Psychology at the University of Oxford, before continuing to do her degree in Philosophy, Politics and Economics (PPE).

Gill’s early career was in major London advertising agencies, including J Walter Thompson, Saatchi & Saatchi and GGT. As an Account Planner she was responsible for developing the brand strategy for many household name products and services, and she won an IPA Effectiveness Award for Toshiba.

Gill was a Founding Partner of Visionpoint in 1994. She is proud to have developed close working relationships with many different clients, in sectors which include healthcare, B2B, not-for-profit organisations and the over 50s.

Since 2005 she has been a professional coach, and has achieved Accreditation by the Association for Coaching. She works with individuals and organisations as an Executive and a Personal Coach. In addition to many coaching qualifications, Gill is a Master Practitioner of Neuro-Linguistic Programming (NLP).

Gill is a a faculty member of the International School of EACA, (the European Association of Communication Agencies), a Full Member of the Market Research Society (MRS), and a member of the Association for Qualitative Research (AQR) and The Chartered Institute of Personnel and Development (CIPD). She is also a Council Member of the Association for Coaching, and Joint Head of Communications.

Jonathan Taylor

Jonathan first got involved in the world of marketing when he bought his friend’s dad’s expensive gold watch for 50p, aged 10. He went on to promote bands at secondary school. Having got the business bug, he went to the University of Strathclyde in Glasgow and received a 1st in Marketing back in the days when there were only two universities in the UK that taught the subject.

Jonathan joined Leo Burnett as a graduate trainee. He worked on a wide range of blue chip clients, such as Kellogg’s, NatWest, Cadbury, Toshiba, British Gas and P&G at Leo Burnett, DDB, GGT and Y&R, before becoming MD at Ayer.

Having been invited back to Strathclyde as a Visiting Professor in their Marketing department, Jonathan joined the Business School of London Metropolitan University and has developed a range of Marketing Communications programmes. He is joint author of the leading UK textbook in the field (with PR Smith).

Jonathan is a founding partner of Visionpoint and has led teams on many of our client projects, including the development of the retirement village at Denham Garden Village for Anchor Trust. He has recently developed a training programme for the communications team at BAE Systems.

Jonathan is a member of the faculty of the International School of EACA, the European Association of Communication Agencies and is the Chief Examiner for the Continuing Professional Development courses run by the Institute of Practitioners in Advertising, the professional body for UK advertising agencies.

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